The main purpose of the Cinematic Collection is to express 4 different aspects of the opposition between Light and Darkness, two primordial realities that conceal deep existential meanings.
The choice of the materials is therefore a key point, as it needs to represent this dualism, focusing in particular on the Light's power to pierce through Darkness, but also needs to put in place a play of light that is the condition for the images to emerge from the viewer's interiority.
Light is made visible by a golden line: thin to convey humility, shiny to convey power, golden to convey sacredness.
Darkness is expressed by the blackest possible surface: large to convey infinity, rough to convey the absence of form, black to convey depth.
Even only a hint of light, an instant of sparkle, is enough to defeat the prevalent darkness in our prints. This ability of light to emerge, to transcend the dimension that had initially been assigned to it, is of the greatest importance to us.
All this play of light has to be put into form, expressed in an image that is able both to recall deep meanings than fulfill a decorative function. We decided to look for our ideal models in cinematography, engaging in a different artistic vision.
Why Essential Minimalism? Wanting to evoke unusual feelings and emotions through movie’s archetypes, we needed to use a peculiar art style. So we opted for what we call “essential minimalism”, where minimalism is brought to its extreme: it only shows the formal essence of the object, and it does so in a clear manner, hinting and freely alluding to it.
The choice of these philosophical principles with this minimal style litterally brings to light a collection that has the ability to engage the viewer in a different, unique way, evoking singular emotions.